Marylands Black Owned Business Directory - MBBD

The Automotive Marketing and Management Consulting Group (The AMM Group) strives to be the leading provider of automotive operations management solutions for the automotive service industry. The AMM Group was founded to answer the demand for management education specifically for automotive service professionals. Our services are designed to provide the necessary tools to help you reach your maximum profit potential. We provide a suite of services including automotive business management, marketing/sales training, customer service seminars, shop management and administration planning and personnel development/human resource administration.

The goal of The AMM Group is to change the way problems get solved, to work on fundamental issues that impact both the repair shop and its personnel and to challenge the conventional ideals utilized within the retail automotive environment. Maximizing retail automotive income and profit potential requires hard work, research and time. The AMM Group would like to share the many practice-proven strategies, expertise?s and experiences that could be implemented to improve your bottom-line with marketing being the primary point of focus.

Anything you do that allows someone to form an opinion of your business is marketing. Marketing is more than just advertising. The key measurements to marketing are customer count and customer loyalty. Knowing how many customers is required for your business to be successful and ensuring that number is retained are very important factors. Customer loyalty plays a large role in marketing as it costs significantly more to attract new customers versus retaining existing ones. In as much as we do not believe in the cookie cutter approach to market, The AMM Group will tailor a marketing strategy specific to your automotive repair shop needs.

Successful automotive business owners have one thing in common. They have systems in place to empower themselves and their people to realize common goals for both the company and individuals. We can help you put those systems in place.

About Us

 Our primary aim is to provide the necessary tools to automotive service providers so that they may realize their potential. We want to provide the keys to your success and we offer a complete set of management tools that enables us to do so.

The Automotive Marketing and Management Group (The AMM Group) is owned and operated by Anthony McIver who has 25 years of experience in the automotive aftermarket in both parts distribution and automotive repair. As a counterperson for the legendary Baltimore parts jobber Standard Auto Parts, Anthony received his automotive indoctrination and was introduced to independent repair shops in the early 80's. He then spent sometime at the management retail level with Bridgestone/Firestone and was the manager in charge of the Kmart-to Penske Auto Center re-branding project for the Delmarva Region. From there he progressed into remote fleet management with PHH Leasing and fixed operations fleet management with the Hertz Corporation. Rounding out Anthony's resume are positions as the Operations Manager for Maryland's Vehicle Emissions program and the Mid-Atlantic Field Operations Manager for Meineke Car Care Centers Inc. The AMM Group was born out of Anthony's thorough understanding of and dedication to the needs of the independent repair shop owner.

Our experienced staff will personally train and coach you on the processes detailed on our Services page to maximize your repair facility's growth potential and income opportunities. We would like to be your Accountability Partners by scheduling weekly calls with you to discuss your shop's numbers and issues. Many shops have seen a huge boost in their bottom line just from having an outside partner keep focus on their goals.?